Jakarta International Airport Advertising Program
1、 Project Background and Airport Overview
Sukarno Hatta International Airport (CGK)
Location: About 20km west of Jakarta, Indonesia's largest aviation hub and the third busiest airport in Southeast Asia
Terminal buildings: T1 (domestic), T2 (mainly low-cost airlines), T3 (mainly international+high-end domestic, most recommended)
• Passenger flow: Approximately 54.8 million in 2023, with international traffic accounting for approximately 45%; High proportion of business+high-end tourism population
Core values: High end audience concentration, long stay time (average 90-150 minutes), strong international exposure, high brand tone
2、 Target audience (precise portrait)
1. International business travelers (40%+): middle and senior executives, cross-border procurement/supply chain, government and enterprise visits, strong consumption power, high decision-making ability
2. High end tourism/family visits (35%): outbound tourism, Indonesian Chinese, round-trip to multiple ASEAN countries
3. Transfer/Transit (15%): Connecting Southeast Asia, the Middle East, Australia and New Zealand, covering a wider international population
4. Local high-income (10%): High net worth individuals in Jakarta and surrounding areas
Audience tags: high education, high income, frequent flying, strong decision-making influence, high acceptance of Chinese brands/high-end products/cross-border services
3、 Core advertising resource recommendation (by priority)
✅ First tier (must invest: T3 international arrival+departure golden route)
Jakarta Airport Advertisement
1) T3 International Arrival · Luggage Claim Hall LED Large Screen (Strongest Exposure)
• Location: directly above/in the center of the luggage conveyor belt, with the longest stay time (15-40 minutes)
• Specification: 9m (W) × 4.5m (H), LED ultra clear
• Screen on: 05:00-01:00, 15 seconds/round, daily ≥ 500 times
• Cycle: Minimum order time of 1 month, recommended 3-6 months
Advantages: First visual upon entry, mandatory exposure, no interference, 100% coverage for international travelers
2) Long LCD screen (brand memory point) before T3 international arrival and entry border inspection
Location: From the corridor bridge to the entrance, you must pass through the passage and wait in line for 3-8 minutes for a close-up view
• Specification: 17.72m (W) × 2m (H), LCD high-definition
• Screen on: 05:00-01:00, 15 seconds/round, daily ≥ 500 times
Advantages: Immersive visual experience, no diversion, covering all international travelers entering the country
3) T3 international departure, check-in/security check, LED pillar/large screen (high-end mindset)
Location: Central check-in island, entrance to duty-free zone after security check, boarding gate corridor
• Specification: Vertical LED (1.2m × 2.4m) or full wall large screen
Advantages: Peak decision-making before departure, high concentration of business customers, strong brand tone
✅ Second tier (supplement: T2 International Zone+Outdoor Brands)
4) T2 International Arrival/Departure LCD Network (Low Cost Airlines+Young Passengers)
Location: 2D/2E International Arrival Luggage Area, Departure Waiting Area
Specification: 55 inch LCD, 15 second slideshow, minimum order time of 2 months
Advantages: Covering ASEAN low-cost airline passengers, young consumer groups, and price friendly
5) Outdoor billboards on airport highways (city wide coverage+pre arrival exposure)
Location: Soekarno Hatta Service Road, essential for entering and exiting the airport
Specification: 15m (W) × 5m (H), double-sided/single-sided, minimum order time of 6 months
Advantages: Daily traffic of over 100000, full coverage of high-income groups in Jakarta West, strong impression before arrival
4、 Recommended advertising combinations (3 levels, can be directly selected)