Advertising plan for Seoul (Incheon) Airport in South Korea

Advertising at Seoul Airport in South Korea, advertising placement plan for Incheon Airport
1. Core positioning of the plan
Targeting global high-end travelers, we aim to craft a comprehensive, high-visibility, and highly creative brand showcase solution that spans the entire journey from arrival to departure, encompassing check-in, security check, duty-free shopping, waiting, and boarding. The primary medium will be top-tier digital media, supplemented by static media, to precisely reach business professionals, high-spending travelers, and international tourists (with a projected passenger flow of 74.07 million in 2025), thereby strengthening our brand image and conversion rates.
Korean airport advertisement

Program objectives
Brand level: Enhance international recognition and high-end image, shaping a global brand image
Reach layer: The average daily exposure of core locations is ≥150,000 person-times, covering 90%+ of the target customer base
Transformation layer: Combine the scenarios of duty-free area and arrival area to directly drive consumption/service consultation
Communication layer: Creative content triggers social sharing, enabling secondary dissemination both offline and online
II. Core Advertising Locations Combination at Seoul Airport in South Korea (By Budget/Target)
1. Top-tier image version (budget ≥ 1.2 million yuan/month, preferred for brand image)
Key points
Korean airport advertisement

Incheon International Airport Terminal 1 Twin Tower:
landmark on the departure level, featuring four giant LED displays (37m×5m each), offering 360° visibility, with an average daily reach of over 200,000 people, suitable for brand campaigns and naked-eye 3D
Korean airport advertisement

Incheon Airport T1 Central Panoramic Screen Advertisement:
Millennium Hall, a 17m×23m ultra-large 8K screen, located at the visual center of the terminal, ideal for showcasing high-end luxury and technology brand images
Korean airport advertisement

Incheon International Airport T2 Duty Free Zone giant screen advertisement:
11.7m×6.8m, hanging high above the duty-free shops, adjacent to the luxury goods area, directly influencing shopping decisions
Advantages:
Maximal visual impact, a must-see for global travelers, shaping a top-tier brand quality
2. High-Efficiency Conversion Version of Incheon Airport Advertising (Budget: 800,000-1,000,000 / Month, Preferred for Sales/Service)
Key points
Korean airport advertisement

Incheon Airport T1/T2 Baggage Hall Surrounding LED:
46 screens (T1) / 40 screens (T2) above the carousel. Passengers stay for 3-10 minutes, with high concentration of attention, suitable for telecom cards, car rental, hotels, and local services
Korean airport advertisement

Media wall at arrival channel of Seoul Airport T2, South Korea:
4 linked LED displays (7.3m×0.7m), serving as the first visual touchpoint upon entry, suitable for welcome and localized service advertisements
Korean airport advertisement

Combined screens in the duty-free area after security check: multiple screens ranging from 3.6m×6.8m to 11.7m×6.8m, broadcasting together, covering beauty and makeup, alcohol, and luxury goods consumer groups
Advantages: precise scene targeting, long dwell time, high conversion rate, and better cost-effectiveness compared to core large screens
3. Incheon Airport Advertising Precision Targeting Plan (Budget: 400,000-600,000/month, Preferred for Segmented Markets)
Targeting Chinese tourists (mainstream demand)
Korean airport advertisement

T1 Welcome Bridge large screen: located near Gates 5/10 on the 1st floor of the arrival hall, featuring fully Chinese advertisements that directly address language barriers (refer to the Didi case study)
Check-in area lightbox / LED: Asiana / Korean Air check-in area, serving passengers on Chinese flights
Targeting business customers
LED around the business lounge: near Gate 28 (adjacent to the KAL lounge), targeting corporate executives and business people
Korean airport advertisement

Incheon Airport T2 Departure Area Landside LED:
3m×6m, covering pre-check-in passengers, including send-off personnel, with an average daily reach of 180,000+
4. Basic coverage version (budget ≤ 300000/month, preferred for beginners)
T1/T2 boarding gate/corridor light box: static high-definition light box, widely distributed, low price, continuous exposure
Handcart/charging screen advertisement: mobile+scene exposure, covering waiting and waiting periods
AREX airport railway advertisement: carriage lightboxes, platform screens, connecting the airport with Seoul city center
3、 Creative Content Strategy (Scenario based)
1. Digital large screen (15s/30s video)
Image category: High quality 4K/8K video, minimalist design, strong visual impact, suitable for silent playback (airport mute)
Conversion category: Clear selling points+multiple languages (Korean/English/Chinese), tax-free zone with "tax-free exclusive" and "limited time discounts"
Chinese tourist targeting: Full Chinese text, targeting pain points (such as "Free WiFi Guide", "24-hour SIM Card", "Transportation Guide"), strengthening the sense of belonging
2. Static media (lightboxes/posters)
Visual: Large font, high contrast, prominent main visual, captures attention within 3 seconds
Information: 1 core selling point+brand logo+QR code (guide online/duty-free shop)
3. Innovative creativity (bonus points)
Naked Eye 3D: T1 Twin Towers, T2 Giant Screen Adaptation, Triggering Punching Spread
Interactive screen: waiting area/duty-free area, touch interaction, AR makeup/test drive, enhance participation
Package linkage: core large screen+duty-free zone pop-up store+offline activities, full chain marketing
4、 Implementation Rules for Advertising
1. Placement cycle
Standard: Starting from 4 weeks/month (core locations), short-term (1-2 weeks) only supports non core locations
Peak season: June to August, December to January of the following year, Spring Festival/Mid Autumn Festival, reservations must be made 2-3 months in advance
2. Language standards
General: Korean+English (mandatory)
Chinese market: Chinese+English (can be fully in Chinese, refer to Didi case)
High end brand: pure English/Korean, minimalist design
3. Material specifications
Video: MP4/AVI, 4K/8K, 15s/30s, silent (without voiceover/sound effects)
Image: PNG/JPEG, resolution ≥ 300DPI, compatible with screen size (such as T1 Twin Towers 7830 × 2430 pixels)
4. Reference price (2026, RMB/month)
5、 Budget allocation proposal (total budget of 1.4 million/month)
Core media (60%): T2 tax-free giant screen+luggage hall LED
Auxiliary media (25%): Arrival channel wall+check-in area lightbox
Creative production (10%): video shooting+post production+interactive design
Reserve fund (5%): peak season price adjustment, material adjustment
6、 Effect evaluation
Exposure: Airport official data+third-party monitoring, daily exposure and reach person times
Interaction volume: participation times on the interactive screen, QR code scanning volume
Conversion volume: online consultation, duty-free shop verification, offline in store volume
Social volume: social media check-in, topic mentions
7、 Collaboration Process
Requirement confirmation: target customer group, budget, cycle, core demands
Point selection: Recommend 3 sets of combination schemes and confirm the final point selection
Material production: Provide materials according to specifications, review and modify them
Launch: Confirm the schedule and release on time
Effect report: Provide data report during/after the placement
Wanshicheng Media Overseas Advertising Company, Korean Airport Advertising, Seoul Incheon Airport Advertising Price Discount Plan Please consult us for more information（ wsc@deyicc.com ）We are happy to serve you.