Istanbul Airport Advertising

When you land in Istanbul on a Turkish Airlines flight, you hear the ‘Welcome to the world’s meeting point’ announcement.
It is the midway between London and Dubai, Moscow and Madrid, Tehran and Berlin, Tel-Aviv and Zurich, and New York and Singapore.
That is why nearly 1/3 of the total passengers are international transfer passengers – 18 million in 2024.
Istanbul was also in the Top 10 list of European Cities to visit by Conde Nast Travel and Travel + Leisure in 2024, and last year Istanbul Airport hosted more than 30 million P2P passengers.

ISTANBUL AIRPORT PASSENGER TRAFFIC
Istanbul Airport became the 2nd busiest major hub in Europe, accommodating an impressive 76 million passengers in 2023, and solidified its status in 2024 with a 5,3% increase in 2024 exceeding 80 million passengers. It is ranked 8th in 2024 in the Top 10 List of worldwide busiest airports by total passenger traffic. Projected to host nearly 85 million passengers in 2025, Istanbul Airport is set to maintain its spot among Europe's top three and possibly even take the lead once again.

Why should you advertise in Istanbul Airport?
1.More than 20 million visitors have made Istanbul the number one city in the Europe in international visitor numbers in 2024, with 14% growth compared to the previous year followed by London (+7%) and Antalya (+17%). This shows the continuous appeal of business & leisure potential of the city.
2、More than1/3 of the traffic is transfer passengers, and unlike other airports, it consists of a balanced mix of passengers arriving from or going to European, Asian, Middle Eastern and African destinations. The average dwell time of transfer passengers is +/- 2 hours. This allows brands to reach a unique target audience that is difficult to capture at other airports.
3、IST serves all its passengers under one roof – in a single terminal. Bosphorus Area, consisting of the main duty-free stores, Luxury Square and Mono-Brand Exclusive Stores, generate revenue of approximately 1 billion dollars every year. Media Port has an extensive selection of advertising units in and around this area.
4、43% of total passengers are aged between 25-34, followed by the 35-44 age group with a 30% share—a good combination of Millennials and late Generation Xers. Almost half of passengers (46%) fly round-trip 3-5 times yearly
5、In parallel, Media Port constantly optimizes its digital networks and static units based on heat maps and passenger movement data that iGA collects through beacons and other data sources.

Please allow me to list some introductions of digital advertising spaces at Istanbul Airport, Türkiye:

Vertical screen advertisement for international departure and arrival of Istanbul Airport, Türkiye
Istanbul Airport Advertisement

Location: International and domestic departures and arrivals within the terminal building
The digital DCLP monitor is strategically placed in high visibility areas on both the air and land sides of the terminal building, providing all departure channels and arriving passengers. There are two different networks, such as A and B

DEPARTURES - CHECK-IN ISLAND FACADES LED SCREENS
Istanbul Airport Advertisement

These are the 21m2 LED screens which attract the attention of domestic and international departing passengers going to check-in counters.
These 4-LED screen network is located on the wall of every other check-in island and can be preferred for image and campaign communication.

DOMESTIC DEPARTURE CORRIDOR LED SCREEN
Istanbul Airport Advertisement

Location: Domestic Departure Corridor
Our 16m2 LED unit is located in the square where all domestic passengers land to go to their departure gates and welcomes all domestic passengers. It is an effective advertising space that allows you to reach all domestic passengers going to the plane from the bellows and all passengers coming from international lines and transferring to domestic flights.
It offers a highly effective communication opportunity, especially for national brands targeting domestic passengers and advertisers who want to communicate with their brands.

METRO WALKWAY DIGITAL SCREEN NETWORK
Istanbul Airport Advertisement

Location: Outdoor – Metro Walkway
These 3 Large double-faced digital LED screens that are located in the 200 mt long walkway between the metro station exit and terminal entrance are seen by passengers that are arriving to and/or departing from the terminal.
These units are suitable for targeting all arriving and departing passengers to/from Istanbul who prefer the fast metro connection to the city. Screens that face the Arrivals are ideal for targeting passengers who will spend some time in the city. Screens that face the Departures are ideal for promoting products/services passengers can consume at the airport and beyond.

DEPARTURES PASSPORT CONTROL - LED SCREEN NETWORK
Istanbul Airport Advertisement

Location: International Departures passport control points
These four impressive digital screens are located in the passport control area and are available as a network. All departing passengers are exposed to these screens for 3-15 minutes while waiting in the queue.
These are the last touchpoint on the landside of the terminal and before the airside on way to Duty Free Zone- the Bosphorus.

BOSPHORUS AREA - DIGITAL ARCHES
Istanbul Airport Advertisement

Location: Duty Free area
Premium double-faced digital arch units located in the east and west parts of the Bosphorus. All departing and transferring passengers who spend their dwell time in this area pass through these units more than once, and it is impossible to ignore them.

ROUTE TO TURKISH AIRLINES LOUNGES - LED WALL
Istanbul Airport Advertisement

Location: Duty Free area - THY lounge entrances
Two huge digital units to target mainly business class and Star Alliance Gold card holders as these passages between the Bosphorus area and C/D/E gates are on the route to Turkish Airlines' lounges.
Units are also highly visible to passengers in the Bosphorus area, between the main duty-free and Turkish Bazaar.

KNUCKLE AREA - SPECTECULAR LED SCREENS
Istanbul Airport Advertisement

Location: After Pier’s area
A network of 5 spectacular digital screens located facing all departing passengers who go down one level down through stairs towards piers. Their 4 meters height has an impactful effect when passengers are at the same level.
This network is the last digital opportunity before the piers & gates to catch departing passengers. They are ideal for brand marketing and communication for passengers who left the Bosphorus and focused on their flights and beyond.

BAGGAGE CLAIM HALL - CAROUSELS LED NETWORK
Istanbul Airport Advertisement

Location: Baggage Claim Hall
A digital network of LED screens consists of 72 faces covering both international and domestic baggage claim halls. Units placed on top of baggage carousels display the same ad in synchronization to dominate the baggage claim hall for 10 seconds in a loop.

MEETERS & GREETERS HALL – HUGE LED
Istanbul Airport Advertisement

Location: Meeters and Greeters Hall
Our newest 28 m2 digital screen unit, placed in the Meeters &Greeters Hall, allows brands to target International and Domestic passengers separately or all together and also include meeters & greeters waiting for loved ones or clients.
It is available for sale separately as Network A or B (Facing Domestic or International Passenger Arrivals) or combined as two faces (56m2). You can consider this effective, centrally located, high-resolution and large- sized screen in line with your "weekly" campaigns or benefit from our discounted monthly and annual plans.

If you need to consult Türkiye airport advertising, please contact Wanshicheng Media, and we will be happy to serve you.