DR PLANT Cosmetics - China Digital Outdoor DOOH Advertising
DR PLANT is a Chinese cosmetics brand founded in 1994. It uses alpine plants as its core raw materials, and has established the "Chinese Science Kunming Phytologist Research and Development Center" with the Kunming Institute of Botany, Chinese Academy of Sciences. Pei Shengji, the chief scientist, is the founder of Chinese ethnobotany. The brand vision is to make the world fall in love with Chinese cosmetics.
Digital LED advertisements have been placed in core areas of Shenzhen, Shanghai, Zhengzhou, Chengdu, and Chongqing in China;
CHINA-SHENZHEN
深圳大屏广告
SHENZHEN DOOH ADS
Outdoor LED advertising in Shenzhen
CHINA- SHANGHAI
Shanghai Outdoor LED Advertising
Shanghai Outdoor LED Advertising
上海大屏广告
CHINA-CHENGDU
Outdoor LED advertising in Chengdu
Outdoor LED advertising in Chengdu
成都大屏广告
CHINA-ZHENGZHOU
郑州大屏广告
Zhengzhou Digital LED Advertising
Zhengzhou Digital LED Advertising
CHINA-CHONGQING
重庆大屏广告
Chongqing Digital LED Advertising
Chongqing Digital LED Advertising
These digital outdoor DOOH advertisements not only display the facial mask products of the botanist brand, but also specially put the advertisement of Wang Junkai, the spokesman of the brand facial mask. As a popular idol among young people today, Wang Junkai's fresh and sunny image complements the brand positioning of botanists as "mountain plants, pure and beautiful skin", further enhancing the brand's visibility and reputation.
DR PLANT's offline campaign across the country demonstrates the brand's keen insight into the market and strong execution capabilities, as well as its profound understanding and attention to consumer needs.